It’s a term you are hearing more and more these days: sales enablement. But what is it? How does it add value to your sales & marketing organization?
FitzMartin’s Anna Svarney, Will Riley and Sean Doyle discuss the growing use of sales enablement to drive more conversions of late-stage sales opportunities. They discuss a range of topics, from how different companies are structuring the sales enablement role to when you know your business is ready to add the position.
.png?width=160&height=42&name=FM%20-%20Logo%20Horizontal%20(1).png "FM - Logo Horizontal (1)"){kind=small}