---
title: The Value Triad – FitzMartin
description: Move beyond traditional sales promises with the Value Triad approach to deliver meaningful and measurable results.
image: https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg
---

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[Podcast ](https://blog.fitzmartin.com/podcast) | Episode 6

# The Value Triad

[Listen to episode](https://blog.fitzmartin.com/podcast/the-value-triad-episode-6/#ListenToEpisode)

![podcast_seandoyle_hero](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_hero.jpg)

Most sales professionals understand how to sell value. Typically that means we’re promising to increase your revenue or decrease you costs. But there is a third component to the Value Triad that is often overlooked and that is the role of emotion (also known as Emotional Contribution) in the buying process. Mastering the selling of Emotional Contribution can give you a distinct advantage in the market.

Listen here or on [iTunes](https://podcasts.apple.com/us/podcast/aligned-podcast-fitzmartin/id1472052181) • [Spotify](https://open.spotify.com/episode/39dSwcXJYlqTDDiADhVNA1)

[Download](https://blog.fitzmartin.com/hubfs/FitzMartin_May2021/Audio/Fitzmartin-Aligned-Podcast_Value-Triad.mp3) [ Next Episode ](https://blog.fitzmartin.com/podcast/good-company-culture-will-improve-your-sales-force/)

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[The Role of Marketing in Late-Stage Sales, Part 2](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-3/)

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[The Three Most Damaging Sales Tactics](https://blog.fitzmartin.com/podcast/the-three-most-damaging-sales-tactics)

![](https://blog.fitzmartin.com/hubfs/podcast_leemcknight_featured.jpg)

[Terrible Sales Emails](https://blog.fitzmartin.com/podcast/terrible-sales-emails-episode-5/)

![](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg)

[The Value Triad](https://blog.fitzmartin.com/podcast/the-value-triad-episode-6/)

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[Good Company Culture Will Improve Your Sales Force](https://blog.fitzmartin.com/podcast/good-company-culture-will-improve-your-sales-force/)

 View More Articles

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