---
title: The Role of Marketing in Late-Stage Sales, Part 2 – FitzMartin
description: Today’s episode benefits virtually any business owner looking for simple changes that can lead to high impact across your business’s performance.
image: https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg
---

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[Podcast ](https://blog.fitzmartin.com/podcast) | Episode 3

# The Role of Marketing in Late-Stage Sales, Part 2

[Listen to episode](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-3/#ListenToEpisode)

![podcast_lukeallen_hero](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_hero.jpg)

In this edition of Aligned: The Podcast, FitzMartin’s Sean Doyle, continues his conversation with Luke Allen, SVP of Occupational Health Dynamics (OHD) about the challenges and opportunities for marketing in closing more late-stage prospects.

Listen here or on [iTunes](https://podcasts.apple.com/us/podcast/aligned-podcast-fitzmartin/id1472052181) • [Spotify](https://open.spotify.com/episode/4hc9QCA1Fhyax14DBOyTI6)

[Download](https://blog.fitzmartin.com/hubfs/FitzMartin_May2021/Audio/aligned-podcast-ep-03-luke-allen.mp3) [ Next Episode ](https://blog.fitzmartin.com/podcast/sales-enablement-episode-4/)

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[The Role of Marketing in Late-Stage Sales, Part 1](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-2/)

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[The Role of Marketing in Late-Stage Sales, Part 2](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-3/)

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[Commitment: Don't Lose Deals to Indecision](https://blog.fitzmartin.com/podcast/centricity-private-public-commitment-part-one)

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[The Three Most Damaging Sales Tactics](https://blog.fitzmartin.com/podcast/the-three-most-damaging-sales-tactics)

![](https://blog.fitzmartin.com/hubfs/podcast_leemcknight_featured.jpg)

[Terrible Sales Emails](https://blog.fitzmartin.com/podcast/terrible-sales-emails-episode-5/)

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[The Value Triad](https://blog.fitzmartin.com/podcast/the-value-triad-episode-6/)

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[Good Company Culture Will Improve Your Sales Force](https://blog.fitzmartin.com/podcast/good-company-culture-will-improve-your-sales-force/)

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