--- title: Level Up with Microcredentials from HubSpot Academy description: Learn why microcredentials are game-changers for sellers and B2B businesses, enhancing skills and opportunities. image: https://blog.fitzmartin.com/hubfs/podcast_kevindunn_featured.jpg --- [![FitzMartin](https://blog.fitzmartin.com/hubfs/Fitz-Logo-horiz-new-2.svg "FitzMartin")](https://www.fitzmartin.com/blog) [ Get In Touch ](https://www.fitzmartin.com/contact) [Podcast ](https://blog.fitzmartin.com/podcast) | Episode 56 # Level Up with Microcredentials from HubSpot Academy [Listen to episode](https://blog.fitzmartin.com/podcast/level-up-with-microcredentials-from-hubspot-academy#ListenToEpisode) ![podcast_kevindunn_hero](https://blog.fitzmartin.com/hubfs/podcast_kevindunn_hero.jpg) Microcredentials are becoming a lot more prevalent. In today’s episode of Centricity, our host Will Riley meets with Kevin Dunn to talk about microcredentials and how they can strengthen both sellers AND businesses. **The Value of Microcredentials** - One of the big appeals of microcredentials is what it proves. People can claim they’ve learned something, yes, but being certified in it PROVES that they’ve genuinely learned that topic. - Having microcredentials on your resume can also bolster it and give you priority for a position compared to unqualified competitors. - However, microcredentials can still be a POWERFUL asset for executives as well as for businesses. **Microcredentials For B2B and Executives** - Instead of viewing microcredentials as a simple badge on your LinkedIn profile, view it as a means of developing yourself professionally. - Along with developing yourself professionally, microcredentials help foster BUSINESS growth. When everyone involved with a business’s success is fully certified and aware of what they’re doing, that business will NATURALLY see better results. - Microcredentials also provide sellers with VALUABLE information for buyers and clients. For example, if the client is needing SEO work done, a microcredential can help B2B sellers better meet that buyer’s need. - Microcredentials can also help you build PARTNERSHIPS. If you or your business are certified in working with a certain platform, then you could partner with that platform. Platforms, as well as buyers, are more likely to trust a CERTIFIED seller instead of an uncertified one. You can get your own microcredentials at [https://academy.hubspot.com/](https://academy.hubspot.com/). If you want to contact Kevin Dunn directly, you can reach out to him on both [Twitter](https://twitter.com/kevin_dunn?lang=en) and [LinkedIn](https://www.linkedin.com/in/hubspotkevin/). Dunn also hosts his own podcast,[ the Agency Unfiltered podcast.](https://academy.hubspot.com/agency-unfiltered) Listen here or on [iTunes](https://podcasts.apple.com/us/podcast/centricity/id1472052181?i=1000600836122) • [Spotify](https://open.spotify.com/episode/1tyVyUUnn8upXM09syORT9?si=168e719b8f7b496e) [Download](https://blog.fitzmartin.com/hubfs/CEN_056.mp3) [ Next Episode ](https://blog.fitzmartin.com/podcast/converting-commitments-in-late-stage-sales) ##### Share #### Other Posts ## Discover More Insights, Thoughts, and Ideas ![](https://blog.fitzmartin.com/hubfs/podcast_lorisullivan_featured.jpg) [Marketing Technology: Making Sense of the Madness](https://blog.fitzmartin.com/podcast/marketing-technology/) ![](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg) [Sales Enablement](https://blog.fitzmartin.com/podcast/sales-enablement-episode-4/) ![](https://blog.fitzmartin.com/hubfs/podcast_donaldkelly_featured.jpg) [Environment Management: Gifts and Late-Stage Sales](https://blog.fitzmartin.com/podcast/environment-management-using-gift-giving-to-build-relationships) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [The Role of Marketing in Late-Stage Sales, Part 1](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-2/) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [The Role of Marketing in Late-Stage Sales, Part 2](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-3/) ![](https://blog.fitzmartin.com/hubfs/podcast_donaldkelly_featured.jpg) [Commitment: Don't Lose Deals to Indecision](https://blog.fitzmartin.com/podcast/centricity-private-public-commitment-part-one) ![](https://blog.fitzmartin.com/hubfs/podcast_ianaltman_featured.jpg) [The Three Most Damaging Sales Tactics](https://blog.fitzmartin.com/podcast/the-three-most-damaging-sales-tactics) ![](https://blog.fitzmartin.com/hubfs/podcast_leemcknight_featured.jpg) [Terrible Sales Emails](https://blog.fitzmartin.com/podcast/terrible-sales-emails-episode-5/) ![](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg) [The Value Triad](https://blog.fitzmartin.com/podcast/the-value-triad-episode-6/) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [Good Company Culture Will Improve Your Sales Force](https://blog.fitzmartin.com/podcast/good-company-culture-will-improve-your-sales-force/) View More Articles Are you ready to build something together? 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