--- title: "Behavior Science: Your Sales and Marketing Superpower" description: Learn how Cecilia Lang Ree applies behavioral science to revolutionize marketing strategies and enhance customer engagement. image: https://blog.fitzmartin.com/hubfs/podcast_cecilialangree_featured.jpg --- [![FitzMartin](https://blog.fitzmartin.com/hubfs/Fitz-Logo-horiz-new-2.svg "FitzMartin")](https://www.fitzmartin.com/blog) [ Get In Touch ](https://www.fitzmartin.com/contact) [Podcast ](https://blog.fitzmartin.com/podcast) | Episode 70 # Behavior Science: Your Sales and Marketing Superpower [Listen to episode](https://blog.fitzmartin.com/podcast/behavior-science-your-sales-and-marketing-superpower#ListenToEpisode) ![podcast_cecilialangree_hero](https://blog.fitzmartin.com/hubfs/podcast_cecilialangree_hero.jpg) In this episode of the Centricity podcast, our host Sean Doyle meets with Cecilia Lang Ree, the Senior Product Manager at Biolinq. They discuss applying behavior science to create more effective, successful marketing strategies.  **Why Apply Behavior Science to Marketing?** - This gives marketing professionals a science-based framework to start from when creating profiles of their prospects rather than relying on trial and error. - People are often motivated by unconscious factors – even if you’re surveying them and getting responses, they may not be able to tell you a complete picture of what they’re experiencing and why. - The transtheoretical model maps out how people experience changes in behavior. Marketers need to be familiar with the stages of behavior change in order to have targeted techniques throughout the buyer journey. **The Bridge Between Awareness and Action** - Awareness is not enough to change people’s behavior.  - Understanding intrinsic motivation can help us develop a step-by-step process that can take someone from knowing about your product to choosing to purchase. **Getting Started** - Get excited about the science. Learn it and teach it to anyone who is interested. - Cecilia lists some of her favorite resources - see below! **Resources** [Connect with Cecilia Lang-Ree on LinkedIn! ](https://www.linkedin.com/in/cecilialangree) [What Your Customer Wants and Can’t Tell You by Melina Palmer](https://a.co/d/7ViboXi) [Using Behavioral Science in Marketing by Nancy Harhut](https://a.co/d/3zIE59k) [Start at the End by Matt Wallaert ](https://a.co/d/5OmFKZK) [Changing for Good by James O. Prochaska](https://a.co/d/6slodih) [BehavioralScientists.org](http://behavioralscientists.org/) [Irrational Labs](http://irrationallabs.com/) Listen here or on [iTunes](https://podcasts.apple.com/us/podcast/centricity/id1472052181?i=1000625882702) • [Spotify](https://open.spotify.com/episode/0BAvhNNg5g4MqYPqQv498R?si=e3bca1375ae9441d) [Download](https://blog.fitzmartin.com/hubfs/CEN_070.mp3) [ Next Episode ](https://blog.fitzmartin.com/podcast/unlocking-greater-market-share-through-category-design-0) ##### Share #### Other Posts ## Discover More Insights, Thoughts, and Ideas ![](https://blog.fitzmartin.com/hubfs/podcast_lorisullivan_featured.jpg) [Marketing Technology: Making Sense of the Madness](https://blog.fitzmartin.com/podcast/marketing-technology/) ![](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg) [Sales Enablement](https://blog.fitzmartin.com/podcast/sales-enablement-episode-4/) ![](https://blog.fitzmartin.com/hubfs/podcast_donaldkelly_featured.jpg) [Environment Management: Gifts and Late-Stage Sales](https://blog.fitzmartin.com/podcast/environment-management-using-gift-giving-to-build-relationships) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [The Role of Marketing in Late-Stage Sales, Part 1](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-2/) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [The Role of Marketing in Late-Stage Sales, Part 2](https://blog.fitzmartin.com/podcast/the-role-of-marketing-in-late-stage-sales-episode-3/) ![](https://blog.fitzmartin.com/hubfs/podcast_donaldkelly_featured.jpg) [Commitment: Don't Lose Deals to Indecision](https://blog.fitzmartin.com/podcast/centricity-private-public-commitment-part-one) ![](https://blog.fitzmartin.com/hubfs/podcast_ianaltman_featured.jpg) [The Three Most Damaging Sales Tactics](https://blog.fitzmartin.com/podcast/the-three-most-damaging-sales-tactics) ![](https://blog.fitzmartin.com/hubfs/podcast_leemcknight_featured.jpg) [Terrible Sales Emails](https://blog.fitzmartin.com/podcast/terrible-sales-emails-episode-5/) ![](https://blog.fitzmartin.com/hubfs/podcast_seandoyle_featured.jpg) [The Value Triad](https://blog.fitzmartin.com/podcast/the-value-triad-episode-6/) ![](https://blog.fitzmartin.com/hubfs/podcast_lukeallen_featured.jpg) [Good Company Culture Will Improve Your Sales Force](https://blog.fitzmartin.com/podcast/good-company-culture-will-improve-your-sales-force/) View More Articles Are you ready to build something together? 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