Hosted by Artillery’s founder and principal, Douglas Burdett, The Marketing Book Podcast has been named by LinkedIn as 1 of 10 Podcasts That Will Make You a Better Marketer and by Forbes as 1 of 11 Podcasts That Will Keep You in the Know. In this episode, learn about three of the most common misperceptions of marketing that are discussed in the book “Shift”, written by Sean M. Doyle, Principal of FitzMartin.
