Customer success has never been more crucial. Our CEO, Sean M Doyle, joined Scott Love recently on an episode of the Rainmaking Podcast, where they discussed the keys to limiting customer churn along with the best ways you can continue to market to your current clients to increase LTV.
Sean joined Scott Love, host of The Rainmaking Podcast, to discuss how companies can strengthen new client relationships and increase the likelihood of retaining customers for the long haul.
Closing the sale is a significant goal for any company, but it’s not the end-game. In fact, when a sale is complete and the new engagement is officially made, the sales process is anywhere but over. Rather, it just shifts into another noteworthy part of the journey: customer retention. What owners, CMOs and salespeople must remember is that the best way to limit customer churn is continuing to market to their clients. That means maintaining a buyer-centric focus and putting the time and effort into understanding why they decided to purpose from you in the first place.
Key takeaways:
““We focus on the things we do, and we don't understand that that's not what the buyer was buying.” –Sean Doyle.”