A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below.
We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…
The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.
I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.
If you are a digital marketer, then chances are you’ve found the vital need to become a good – no, an excellent – researcher. Sure, you know how to dig into pay-per-click conversion data, analyze website analytics until you go cross-eyed and do some mean calculations to determine bottom-line ROI, but a digital marketer’s job doesn’t stop there.
As digital marketers, we have to place a huge emphasis on ongoing research. Ongoing is the keyword here. This research is a key job duty for anyone in the digital marketing world. Our digital marketplace changes every day, and we have to consistently learn and adapt to keep up with trends, updates and new developments in an effort to push forward and drive success.
Search engine optimization (SEO) is the top channel for sales conversions and a top lead generation source, with 25% of marketers finding it produces a below average cost per lead. When it comes to digital best practices, SEO is number one on our list. Whether it is optimizing a website from the ground up or using analytic data and keyword research to improve an existing site’s SEO, we put the utmost importance on optimizing all digital content to foster organic growth and drive sales through online search.
SEO consumes an average of 9% of marketers’ overall time, however, only 9% of companies have a full-time SEO expert or blog lead. Brands may lack time to put into the SEO process, the intricate skill set or a definitive strategy. Knowing that 75% of online users do not scroll past the first page of search results, we can all agree that it is necessary to put SEO best practices into action.