Ignite | A B2B Marketing Blog

Sales Enablement: The secret to turning data into new sales

By Will Riley | October 08, 2018

“ABC. ‘A’, always. ‘B’, be. ‘C’, closing. ALWAYS BE CLOSING. Always be closing.” -Glengarry Glen Ross.

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Posted in: sales, marketing, sales enablement

Marketing Should Inform Your Decisions By Testing, Thinking, Gathering and Applying Insights

By Sean Doyle | August 20, 2018

It’s ironic that one of the most intimidating challenges facing decision makers is making decisions! In businesses large and small, leaders must allocate resources and set priorities in the face of uncertainty.

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Posted in: sales, Data, marketing, marketing metrics

New Business Development Training with Seyfarth Shaw

By Charles Simpson | May 12, 2016

New business development is an often difficult proposition for senior associates at large law firms. Of course, they face considerable demands on their time. Perfectionism used to be their ally back when they had adequate time to focus on one thing at a time and do it well (i.e. law school), but senior associates are usually spread too thin to embrace the fundamentals of new business development. Moreover, great attorneys tend to be introverted (not antisocial… there is indeed a difference).

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Posted in: B2B Sales, Consulting, marketing, sales, new business development