Ignite | A B2B Marketing Blog

How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?


Posted in: Data, marketing, roi

Business leadership should offer marketing ROI challenges

By Sean Doyle | August 16, 2015

“When do I get my marketing investment back?”

It’s neither an uncommon nor an unfair question. It’s one we get often in fact. It’s also a question we like. Business leadership should offer marketing ROI challenges. So where would I start? Before working on a marketing and business problem I want to start with another important number: Marketing Originated Customer %.


Posted in: roi