Ignite | A B2B Marketing Blog

Why Real-Time Bidding?

By Mekelle Bess | February 11, 2015

Traditionally, media buying was all about scale. Agencies would use a client's budget to negotiate discounts and best rates. The more you had to spend, the better deal you would get. While this is still true in TV and some print venues, when it comes to digital buying, programmatic buying creates huge opportunities for smaller agencies and/or clients with smaller budgets. 


Posted in: Pay Per Click, Digital Marketing

Top 9 Research Resources for Digital Marketers

By Lori Sullivan | February 04, 2015

If you are a digital marketer, then chances are you’ve found the vital need to become a good – no, an excellent – researcher. Sure, you know how to dig into pay-per-click conversion data, analyze website analytics until you go cross-eyed and do some mean calculations to determine bottom-line ROI, but a digital marketer’s job doesn’t stop there. 

As digital marketers, we have to place a huge emphasis on ongoing research. Ongoing is the keyword here. This research is a key job duty for anyone in the digital marketing world. Our digital marketplace changes every day, and we have to consistently learn and adapt to keep up with trends, updates and new developments in an effort to push forward and drive success. 


Posted in: SEO, Pay Per Click, Digital Marketing, Inbound Marketing, B2B Sales, B2B Marketing, Social Media

PPC: Benefits, Objectives & Overcoming Challenges

By Lori Sullivan | July 21, 2014

In an October 2013 survey by Ascend2 of business leaders and marketing professionals, only 8% of those polled do not currently use pay-per-click advertising and have no plans to do so in the future.


Posted in: Pay Per Click, Search Engine Marketing