Ignite | A B2B Marketing Blog

Marketing Should Inform Your Decisions By Testing, Thinking, Gathering and Applying Insights

By Sean Doyle | August 20, 2018

It’s ironic that one of the most intimidating challenges facing decision makers is making decisions! In businesses large and small, leaders must allocate resources and set priorities in the face of uncertainty.


Posted in: sales, Data, marketing, marketing metrics

Do you believe these are the two metrics every business leader must know?

By Sean Doyle | August 06, 2015

Have you ever met a business owner that likes to see "red"? Not me. But we must understand that ALL customers start in the red. Agree? 

Over the years I have come to believe that two metrics are more important than any other. The first, to understand "the red." The second...


Posted in: B2B Sales, marketing metrics, metrics