Ignite | A B2B Marketing Blog

Marketing Needs More Data Artists (An Excerpt from Affect | A Newsletter by FitzMartin)

By Lori Sullivan | August 22, 2014

Our monthly newsletter, Affect, offers business-to-business sales and marketing insights, trends and helpful content that is applicable to your business. In the latest edition of Affect, our director of client growth, Charles Simpson, outlines why data and data-driven decision making must be an integral part of your marketing department as well as how to spot the qualities of a "data artist" in your team members.

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Posted in: Digital Marketing, Web Analytics, Inbound Marketing, Data

A Marketing Automation Technology (MAT) Primer

By Lori Sullivan | August 08, 2014

Dissecting the mystical powerhouse behind killer digital marketing ROI

Marketing automation is a technology used to simplify and automate repetitive marketing tasks across numerous digital channels. It creates huge efficiencies for marketing teams, so it’s no surprise that marketing automation has seen the fastest growth of any CRM-related product segment in the last five years.

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Posted in: Digital Marketing, Inbound Marketing, Marketing Automation