Ignite | A B2B Marketing Blog

4 Tips for Responding to Negative Comments on Social Media

By Sarah Grace McDuff | June 23, 2016

 Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.


Posted in: Public Relations, Social Media, customer support

Rethink Social Media: Customer Support

By Sean Doyle | January 14, 2016

My first conflict around social media came when a prospect reviewed my firm’s employee Facebook posts, posts that included updates on our production managers youngest child’s potty training accomplishments.


Posted in: Social Media, outbound marketing, customer support