Ignite | A B2B Marketing Blog

Design Intern, Summer 2016

By Lauren Litchfield | April 12, 2016

Design_Intern_Social.pngPosition Title: Design Intern, Summer 2016

Position Type: Internship

Location: Birmingham, AL

Salary: Paid, Non-Exempt, Temporary

Hours: 25 hours minimum availability is required (M-F, between 8-5pm)

Contact: Mac Logue (mac@fitzmartin.com). Please send a resume and a one-page cover letter, along with start-end dates and weekly availability to mac@fitzmartin.com. In your cover letter, please give us two reasons why you’re perfect for this job and two reasons why this job is perfect for you.


Posted in: Creative, hiring, web design, graphic designer, internship, digital ad design, graphic design, intern, design

Brand Refresh for Freshwater Land Trust

By Sean Doyle | March 29, 2016

In celebration of its 20th anniversary and the people, partners and places that have made its conservation work possible, the Freshwater Land Trust started off the next 20 years with a fresh look. The past few years have been monumental for the Land Trust, as its mission has grown in both scale and scope, while its role in the Birmingham community has increased in importance. It is vital that the FWLT marketing position continues to reflect its expanded mission. To that end, FitzMartin updated the Land Trust logo, specifically the typography, to give the mark a more modern, more energetic feel. The biggest reason for the change is FWLT increased effort to attract the next generation of conservationists, who represent the future of its organization.


Posted in: Branding, Creative, small business, logo refresh, website refresh

Freshwater Land Trust Logo Refresh

By Sean Doyle | March 02, 2016

FitzMartin has been working with Freshwater Land Trust for years. Our team originally developed the first FWLT logo, and with the celebration of the organization’s 20th anniversary, we gave the logo a fresh new look. It was a pleasure working alongside Wendy Jackson and her passionate team on this project!


Posted in: Branding, Creative, marketing

We are hiring a Production Artist for Web and Print

By Mac Logue | November 04, 2015

FitzMartin is looking to hire a talented production artist to join our creative team. This position will involve a number of responsibilities and play a major role in the quality of the work our agency produces. If you thrive in a fast-paced, highly collaborative and creative environment, we’d love to see your portfolio. Here’s what we’re looking for:


Posted in: Creative, hiring

Old School Art: Telling a Corporate Story

By Mac Logue | May 04, 2015

Our client, as they aptly put it, makes small rocks out of big rocks. Granted, these rocks form the foundation for our country's infrastructure. The challenge: how to use those rocks to represent Vulcan's commitment to the communities in which they live and work. It turns out that not everything in our business these days is made from pixels. 


Posted in: Branding, B2B Marketing, Creative, Art

How Better Writing Can Help You Sell More

By Mac Logue | April 28, 2015

Aristotle and Good Copywriting


Aristotle and the art of writing that sellsSo, does good writing sell?

In the world of business-to-business marketing, in particular complex industries like financial services, the short answer is of course yes. In fact, good writing sells exponentially more than poor or mediocre writing. But what is good writing?

Above all else, good writing is compelling. The trick is that there are an almost limitless number of ways to compel people to action. One sound way to prepare your argument follows the ancient science of rhetoric. It’s amazing that after thousands of years, the basic principles that Aristotle defined still apply to your business.


Posted in: Content Marketing, B2B Sales, B2B Marketing, Copywriting, Creative, Financial Services

Fear and Marketing

By Mac Logue | February 20, 2015

We’ve been working a great deal lately on positioning and creative strategy for a new client. They are in financial services, an industry not typically associated with bold creative innovation. As a matter of course, I’ve been re-reading for what seems like the thousandth time the communications of other companies and I’m struck, yet again, by the herd mentality.


Posted in: B2B Marketing, Creative, Financial Services

Better Creative Team + Better Agency Practices

By Mekelle Bess | January 21, 2015

Award-winning creative for our clients stems from a great creative team in-house. We believe the delivery of a creative product is only marginally enhanced by client budget (but don’t get us wrong, we are not going to turn down your million dollar budget!).

The following are three steps agencies or companies can follow to improve creative products and create more structure within the creative team, which, let’s be honest, tends to be more ADD than OCD.


Posted in: Production Management, Creative