Ignite | A B2B Marketing Blog

How most executives unintentionally undermine the marketing role and loose revenue in the process

By Sean Doyle | October 11, 2015

Marketing. Sales. Social Media. Digital Campaign. Lead Generation. Call to Action.

What emotions just stirred up?

These are words that are used often (or should be used often) in your strategic planning meetings, sales meetings, cash flow discussions… Do they leave you feeling uncomfortable and nervous because they are outside of your expertise but you know you should be doing something about them, you know they could have significant impact on your business? Or are they words that make you feel confident because you have experienced the significant impact of their effects on your business?

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Posted in: leadership, CEO