Ignite | A B2B Marketing Blog

“Renewed focus will enhance FitzMartin’s legacy of helping business leaders achieve revenue goals”

By Mac Logue | November 23, 2015

FitzMartin Business-to-Business Marketing Firm Shifts Focus


Posted in: Agencies, B2B Marketing, CEO

What Is a Marketing Partner?

By Mekelle Bess | August 13, 2014

To some companies, marketing agencies are seen as vendors - someone who is just a quote, someone to negotiate with or someone who costs them money. For years, however, agencies have been working to align themselves more as marketing partners. A partner, meaning someone who is strategically aligned and works together with clients to increase sales and revenue.


Posted in: Production Management, Agencies