Ignite | A B2B Marketing Blog

Why is FitzMartin a huge fan of opening up web analytics to clients?

By Sean Doyle | July 06, 2015





Does your agency give you full access to your web site analytics? Many only offer screen grabs dropped into Word doc reports. We believe that is an antiquated practice built on fear. In fact we find it very peculiar that all agencies do not have an open door policy to the raw data. We do. Know why?


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