---
title: Sales Enablement – FitzMartin
description: On today’s episode of Aligned, Sean is joined by Ed Rusch. Today’s topic? Common myths and misconceptions of executive-level marketing.
---

[Podcast ](https://blog.fitzmartin.com/podcast)

# [Sales Enablement – FitzMartin](https://blog.fitzmartin.com/podcast/sales-enablement-episode-4/)

 Written by [Admin](https://blog.fitzmartin.com/podcast/author/admin) | Jan 2, 2025 7:22:14 PM

It’s a term you are hearing more and more these days: sales enablement. But what is it? How does it add value to your sales & marketing organization?

FitzMartin’s Anna Svarney, Will Riley and Sean Doyle discuss the growing use of sales enablement to drive more conversions of late-stage sales opportunities. They discuss a range of topics, from how different companies are structuring the sales enablement role to when you know your business is ready to add the position.

[View full post](https://blog.fitzmartin.com/podcast/sales-enablement-episode-4/)

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