It’s time to jump into planning for 2018, but it can be difficult to know where to start with creating a roadmap for the coming year. Is it worth setting the time aside to carefully create a marketing and sales plan? Yes, if you do it right.
You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan. A plan that’s actually well thought out, deliberate, and takes into consideration your past performance. Success in business, just like success in any aspect of life, is contingent on good planning.
With 25 years and over 5,000 clients worth of experience, not only do we enjoy planning retreats, but we're also good at helping teams build out their strategy. We conduct planning retreats in multiple fashions to fit the unique needs of your business. One of which is a live, video session with a retreat leader.
Planning retreats are valuable practices, if done correctly. One aspect of a retreat that is central to the idea is going off-site for a period of time. Getting out of the office has many pros that can help your team refresh and refocus for a successful year. Check out some of the benefits that getting out of the office can provide:
We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path. In fact, the data shows that having a marketing and sales plan can make all of the difference between success and failure.
A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below.
We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…
The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.
I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.
The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!
We’ve officially entered 2017, and with the new year naturally comes new marketing trends that will play a large role in the next 365 days. Although many of these trends have been around for a while, a push towards their widespread adaptation will most likely make them major players in the marketing world for 2017.