Ignite | A B2B Marketing Blog

Why Taking Time To Plan Works

By Sarah Grace McDuff | September 19, 2017

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path. In fact, the data shows that having a marketing and sales plan can make all of the difference between success and failure.

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Neuromarketing: Research For Advertising Success Installment Four

By Sean Doyle | August 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below. 

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Two

By Sean Doyle | July 24, 2017

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Three

By Sean Doyle | July 12, 2017

The first two post received great attention so we thought you might like more! Part 3:  In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.   

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research for Advertising Success

By Sean Doyle | July 12, 2017

I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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The Consumer Decision Journey: An Overview

By Sarah Grace McDuff | March 22, 2017

The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!

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Posted in: Inbound Marketing

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2017: New Year, New Marketing Trends

By Sarah Grace McDuff | January 24, 2017

We’ve officially entered 2017, and with the new year naturally comes new marketing trends that will play a large role in the next 365 days. Although many of these trends have been around for a while, a push towards their widespread adaptation will most likely make them major players in the marketing world for 2017.

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Posted in: marketing

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Google to Start Using Mobile-First Indexing

By Sarah Grace McDuff | November 14, 2016

 

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Posted in: SEO

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Why content isn't the problem — a lack of insight is

By Mac Logue | November 01, 2016

There are few absolutes in life, much less in the world of marketing. But in our experience, about the closest thing to an absolute is this: if a project is going to fail to meet its objectives, it will fail because of content. It doesn’t really matter if it’s a new website or an integrated campaign, most projects fail because they don’t say anything of consequence.

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Posted in: Content Marketing

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The List of All Lists for B2B CMOs

By Sarah Grace McDuff | October 11, 2016

So the title may be a bit of an exaggeration, but we’ve compiled a list of helpful online resources for CMOs. These include blogs to keep an eye on, the most popular B2B publications, and Twitter accounts that can provide marketing insights and help inspire new ideas for your marketing strategy. All in one place! Without further ado, here are three of the most useful lists for B2B CMOs:

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