I recently conducted a web audit for a client to study their current inbound strategy. After looking at all their web data, I found that over half of their site traffic comes from mobile devices. Interestingly, we could even pinpoint the specific times of day that their mobile traffic increased!
But the question remained; was their website properly optimized for this particular audience?
Beginning April 21, companies like yourself will need to prioritize mobile as part of your digital web strategy.
Google will have algorithms that favor mobile-friendly sites, using a real-time, page-by-page basis to determine mobile friendliness, and penalize sites that display poorly on mobile devices. A website that is not a responsive website or mobile-friendly will suffer negative SEO and decreased search engine rankings.
But unlike Google's other algorithm updates, this recent change reflects consumers' ongoing mobile adoption to search, download, and make purchases from the internet.
Users Expect Mobile Friendly Websites
Mobile devices are ubiquitous among consumers today, and more of them expect your website to display properly on their mobile screens. In fact, a Google study found the following:
- 72 percent of users expect websites to work on mobile platforms
- 61 percent will leave the site if it’s not mobile friendly.
- 85 percent of adult users expect a mobile website to be just as good as a desktop site, which is achievable through responsive design.
In just a few years, 97% of consumers will be accessing the internet from a mobile device...and this could eventually include wearable devices.
You are leaving money on the table if you don't try to make your website more responsive. Unlike native apps, a mobile-responsive site is merely an extention of your desktop site. While your company may not need a native app, EVERY company needs to have a mobile-responsive site along with a ROI conversion strategy going forward.