Marketing Automation Technology

Marketing automation technology simplifies and automates repetitive marketing tasks across numerous digital channels. It allows prospects to move through the decision journey, without your team's involvement in every interaction. This creates significant efficiencies, so it's no surprise that the use of marketing automation technology is exploding. Still skeptical about the benefits of marketing automation? Would you believe: 

• Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

The biggest reason companies aren't adopting marketing automation tools is a lack of expertise, budget or most often, understanding of the value these systems provide. 

So, what does MAT do when it gets in gear? How does it integrate with your existing sales and marketing activities and technologies? 

Fill out the form and download our Marketing Automation Technology Primer whitepaper to find out!