The Essential Science of Centricity in Marketing & Sales

Sean joined Jeff Gibbard on “The Essential Science of Centricity in Marketing & Sales” to talk about the science behind the strategy that makes predicting buyer behavior much more efficient.

A common mistake many salespeople make is keeping the focus too much on what they think and not on the needs of the buyer. In reality, the prospect’s needs should be at the center of the entire sales journey, and with Centricity, the buyer’s behavior is easier to figure out than you may think.

“It’s not about you, it’s about them. When you focus on your buyer and let that be the center guiding your marketing, sales can be predictable and scientific.” – Jeff Gibbard

About the host: Strategy consultant, business coach and speaker are just three of the titles that can be used to reference Jeff Gibbard. Another is founder and host of Shareable.FM, a podcast that aims to share practical and insightful content that’s worthy of being shared.