Sean joined Seth Greene on “Shift Your Marketing Thinking” to talk about why the basis of every marketing decision must be made around the needs of the buyer and how the science of Centricity makes that easier for marketers to do.
Successful marketing often starts with making technology decisions. But how do you pick the perfect tech when there are so many options on the market? By keeping your customers’ needs top of mind.
Key takeaways:
How marketing and sales is applied to behavioral science
How Centricity equips sales and marketing to know when and what to do
Why you should find a marketing firm that starts with the late-stage deals that don’t close
Why it’s important for you to look at your customers and see what their needs are.
What full-funnel marketing is and how it turns people into customers and advocates
“We see selling as helping. We’re helping people from before they even contemplate buying your product or service all the way through to being an advocate.”– Sean Doyle
About the host: Best-selling author and three-time Marketer of the Year nomineeSeth Greeneis the CEO of Market Domination, a direct response marketing agency, and co-host ofThe SharkPreneur Podcast, a straight-to-the-point podcast that focuses on how business owners can grow their businesses.
