Sean joined Peter Winick and Bill Sherman on “Raising the Consciousness of Thought Leadership” to discuss what thought leaders can do when their ideas seem to go unnoticed and how they can connect with their target audience.
What’s the easiest way to please no one? By trying to please everyone.
It can be a hard pill to swallow, but 99.9% of the world isn’t interested in your thought leadership. Focusing on a vast, wide audience only ends up wasting your time - and might cause you to miss the people who really need your content. Truly successful thought leaders realize the failure in trying to cast their net for a wide audience and instead focus in on the defined (and much smaller) audience that wants and needs their content. Getting over the hurdle of trying to please the masses leads to true magic for thought leaders.
Three Key Takeaways:
Thought leaders are often the worst judge of their own content, due to stubbornness or ego.
Thought leadership should be bespoke and feel personal to your audience.
Once you recognize and understand patterns in people, you can use thought leadership to reach them and create long-lasting culture change.
“A challenge that thought leaders have far too often: They try to speak to everyone. When you’re trying to please everyone, you please no one, right? 99.99% of the world couldn’t care if we existed or not.” – Peter Winick
About the hosts: Peter Winickserves as the founder and CEO andBill Shermanserves as COO of Thought Leadership Leverage, a company at the intersection of public relations, branding and marketing. Together, they also co-hostLeveraging Thought Leadership,a podcast devoted to the business of thought leadership.