Business Breakthrough with Estie Rand - Part 2

JanJanuary 21, 2022

Business Breakthrough with Estie Rand - Part 2

Following up from the last episode, Sean joins Estie to discuss when implementing price anchoring, most people are used to counting from 1 to 3, however, this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. Listen as Sean Doyle addresses how to manage this powerful marketing tool when he recently joined Estie on the Business Breakthrough Podcast.