In this episode of The Hard Truth About B2B eCommerce, Sean Doyle Co-Founder of Fitzmartin, and Director of Revenue Operations, Will Riley discuss building a more unified CRM process that aligns with B2B eCommerce and empowers sales reps to sell, versus spending too much time processing orders or doing mundane CRM tasks can vastly improve performance. B2B eCommerce is really an extension of sales capabilities and should align with the sales reps needs.
