Sean joins host Warren Wandling on How to Become an Obstacle Buster to discuss how to generate highly qualified leads.
Marketing is an incredible business tool—if you understand how to use it. When utilized correctly, marketing can help carry the deal further down the pipeline and generate higher-quality leads.
Key takeaways:
The misunderstanding of marketing is everywhere.
Communication is critical, but the right type of information must be communicated.
Centricity provides the framework to better view the buyer’s journey.
There are three types of pain, and the pain mapping model can help uncover the buyer’s pain
Leaning into the buyer’s bias helps generate higher-quality leads
“Stop buying marketing and start buying what the buyer needs.” – Sean Doyle
About the host: Warren Wandling is an expert in helping companies and individuals alike increase their productivity and communicate better. In addition to being a keynote speaker, leadership coach and communication expert, he’s also the host of the How to Become an Obstacle Buster podcast.
