Designing Marketing Systems and Organization Based on Behavioral Science

DecDecember 08, 2021

Designing Marketing Systems and Organization Based on Behavioral Science

In this episode of the next CMO podcast, I speak to Sean Doyle, the co-founder and director of strategy at Fitzmartin, an innovative agency from Homewood Alabama that helps mid-market companies with organizational and system design based on behavioral science We talk about aligning marketing and sales and designing your marketing organization to deliver on results.