The Forensics of Company Plateaus and How to Move Past Them
On “The Forensics of Company Plateaus and How to Move Past Them,” Sean chatted with hosts Eli Libby and Kyle Nelson about the common barriers to growth and the role absence of trust plays in lost revenue.
Even the most successful companies tend to eventually hit a plateau. The question is, how does a company move past them? By utilizing marketing properly. Oftentimes that means using one specific marketing tool: testimonials. There are many different forms of testimonials and they all work best at different times of the sales journey, but they all build to one important piece of the selling puzzle: building trust with the buyer.
“I want you to reevaluate whether marketing has been properly leveraged. Have you taken it as seriously as you take your accounting, your supply chain—whatever you’re manufacturing or whatever your services are–do you take your marketing function as seriously as those other functions? Ninety percent of people can’t say yes to that.” – Sean Doyle
About the hosts: Eli Libbyis the president and co-founder and Kyle Nelsonis the CEO and CCO of Results Imagery, a leader in helping online businesses achieve higher site conversions through high-quality photography and videography. Together they co-hostBiz Bros Podcast, a podcast dedicated to promoting leadership and management skills, culture, business growth and so much more.