How do you follow cognitive marketing? What does the middle of the funnel look like? You're not just creating websites to tell the story of your product or service. You're selling to the people in your database who are the most likely to make a sale. Today's marketing via numerous digital tools is very human, relevant, and sales-driven. Determine what the people want and create it for them. In this podcast episode, Sean Doyle will discuss sales, marketing, methods, and tools to assist you with late-stage difficulties that your customer needs.