--- title: "SPOC Automation: Two-Minute Drives – FitzMartin" description: Discover how FitzMartin’s Two-Minute Drive video campaign boosted SPOC Automation’s engagement by 968% and saved $140K in service costs during lockdowns. image: https://blog.fitzmartin.com/hubfs/SPOC-TMD-header-copy-1.png --- [![FitzMartin](https://blog.fitzmartin.com/hubfs/Fitz-Logo-horiz-new-2.svg "FitzMartin")](https://www.fitzmartin.com/blog) [ Get In Touch ](https://www.fitzmartin.com/contact) [Case Study ](https://blog.fitzmartin.com/case-study) # SPOC Automation: Two-Minute Drives ![SPOC-TMD-header-copy-1](https://blog.fitzmartin.com/hubfs/SPOC-TMD-header-copy-1.png) Connecting With Customers in a Pandemic ## The Challenge ### An Impossible Year 2020 proved to be an almost perfect storm of challenges for SPOC. The historic fall in oil prices sent massive shock waves through the industry and indeed the world. Add to that a global pandemic, which forced the entire world to go into lockdown, and you have a near calamitous 1-2 punch. SPOC challenged us to find ways to connect with customers and potential customers even as the industry was shutting down. One insight opened an opportunity: with people confined to their homes, perhaps they would be willing to complete training that otherwise they might not give time to. ## Industry Industrial / Manufacturing ## Conversion Point Awareness to Contemplation Contemplation to Preparation ![justin-1](https://blog.fitzmartin.com/hs-fs/hubfs/FitzMartin_May2021/Images/justin-1.png?width=1200&height=628&name=justin-1.png) ## Processes Used Consciousness Raising Rational Re-evaluation ## The Solution Two-Minute Drives TMD is a collection of short videos with deep insights into automation technology for the upstream and midstream markets. SPOC’s experts (from engineering, tech support, sales and production) share their expertise on a range of critical topics to oilfield automation and variable frequency drives. FitzMartin created the TMD landing page as a place to share the industry insights and have provided supporting materials (ie: transcription, blog post, social media posts and email) for each topic. ![kimberly-768x402](https://blog.fitzmartin.com/hs-fs/hubfs/FitzMartin_May2021/Images/kimberly-768x402.png?width=768&height=402&name=kimberly-768x402.png)   ## Results Through sharing TMD insights we were able to grow traffic to SPOC’s landing page and overall to their website. It has allowed SPOC to increase mindshare in a down market. In the first 30-days, SPOC saw an increase in social media interactions by 63%, clicks increased by 82%, shares increased by 59% and overall impressions were up 58%. We’ve also seen a 10% increase in email open rates across the entire database and a 5% increase in CTR. Additionally, SPOC also gained national attention for the efforts and effectiveness of this campaign in trade publications like Hart Energy, E&P Magazine and Oil and Gas Investor. ##### Share ![Rectangle 81](https://blog.fitzmartin.com/hubfs/Rectangle%2081.png) ### “If we can provide you this information, will you present our offer to your boss?” #### Other Posts ## Discover More Insights, Thoughts, and Ideas ![](https://blog.fitzmartin.com/hubfs/cat_construction_lowangle.jpg) [HubSpot CRM Data Migration and Marketing Data Accessibility for a Multibillion-Dollar CAT Dealer](https://blog.fitzmartin.com/case-study/crm-data-migration-and-marketing-data-accessibility) ![](https://blog.fitzmartin.com/hubfs/database-iStock-1188511715.png) [Bridging Technology with Innovation - The HubSpot CRM and Blackbaud Integration](https://blog.fitzmartin.com/case-study/bridging-technology-with-innovation) ![](https://blog.fitzmartin.com/hubfs/TotalAddressableMarket_iStock-1367851585.png) [Unlock Your Market Potential with FitzMartin's Total Addressable Market (TAM) Analysis](https://blog.fitzmartin.com/case-study/tam-analysis) ![](https://blog.fitzmartin.com/hubfs/EmailJail_iStock-1178790062.png) [Avoid the Perils of Email Jail](https://blog.fitzmartin.com/case-study/hubspot-email-jail) ![](https://blog.fitzmartin.com/hubfs/HubSpotMigrationPartnership_iStock-1454520161.png) [FitzMartin's Seamless Website Migration with HubSpot CMS](https://blog.fitzmartin.com/case-study/hubspot-cms-website-integration) ![](https://blog.fitzmartin.com/hubfs/accounting-firm_iStock-1572946448.png) [Efficient Email Marketing Automation for a Top Five Accounting Firm in Alabama](https://blog.fitzmartin.com/case-study/email-marketing-automation) ![](https://blog.fitzmartin.com/hubfs/FinancialInstitution_iStock-482386504.png) [Enhancing CRM Visibility and Integrations for a Leading Financial Institution](https://blog.fitzmartin.com/case-study/crm-visibility-and-integrations) ![](https://blog.fitzmartin.com/hubfs/Classroom_iStock-901895864.png) [Integrating Custom Code into an Existing CRM Database](https://blog.fitzmartin.com/case-study/custom-code-workflow-integration-crm) ![](https://blog.fitzmartin.com/hubfs/LiftUpHomePage_scrnshot.png) [Enhancing Company Culture Online Through Custom Microsite Development on HubSpot](https://blog.fitzmartin.com/case-study/custom-microsite-development-on-hubspot) ![](https://blog.fitzmartin.com/hubfs/DALL%C2%B7E-A-detailed-and-colorful-illustration-representing-the-payments-industry-suitable-for-a-presentation-slide.jpg) [Migration CRM Data to a More Functional & Actionable Experience](https://blog.fitzmartin.com/case-study/crm-data-migration) View More Articles Are you ready to build something together? [ Get In Touch ](https://www.fitzmartin.com/contact) In case you missed it. 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