--- title: Invision Carpet Systems description: Discover how FitzMartin helped Invision Carpet Systems double sales in two years by boosting brand awareness, enhancing tools, and driving specifications. image: https://blog.fitzmartin.com/hubfs/JJ-Case-Study-Header-copy-1.png --- [![FitzMartin](https://blog.fitzmartin.com/hubfs/Fitz-Logo-horiz-new-2.svg "FitzMartin")](https://www.fitzmartin.com/blog) [ Get In Touch ](https://www.fitzmartin.com/contact) [Case Study ](https://blog.fitzmartin.com/case-study) # Invision Carpet Systems ![JJ-Case-Study-Header-copy-1](https://blog.fitzmartin.com/hubfs/JJ-Case-Study-Header-copy-1.png) Great Design is Second Nature ## Nature hints and hints. And finally we take the hint. ## The Challenge Expand awareness among specifiers of this relatively small, high-end commercial carpet brand. Invison’s products–while beautiful– suffered from limited distribution. Our challenge was simple:increase awareness, equip the reps with more sophisticated sales tools and get more specifications. This particular product line, Second Nature, featured synthetic carpet that mimicked far more expensive wool and silk products. ![INVISION-CS-2nd-NATURE2](https://blog.fitzmartin.com/hs-fs/hubfs/FitzMartin_May2021/Images/INVISION-CS-2nd-NATURE2.png?width=3000&height=2402&name=INVISION-CS-2nd-NATURE2.png) ## Industry Manufacturing: Commercial Carpet ## Conversion Point Unaware to Contemplating Contemplating to Preparation ## The Solution ### Publicity Paid advertising does help increase awareness for Invision’s brand,but publicity is viewed as more credible. We nurture our relationships with both the media reps and the editors of the industry publications where Invision advertise, and we encourage our client to do so. As a result, since 1998 Invision has received publicity worth more than $494,093.28 non-paid. ### Sampling Innovative sampling techniques for new product releases break the boredom of sample books most mills send out to firms. ### Trade Shows As with many other firms in the industry, Invision uses tradeshows to introduce new products and to interact with specifiers ### Media Planning Outspending larger competitors on mass advertising was impossible for Invision, so we focused a small budget on very targeted publications designed to reach interior designers and architects. ## Processes Used Consciousness Raising ![Second-Nature-SHEEP-1](https://blog.fitzmartin.com/hs-fs/hubfs/FitzMartin_May2021/Images/Second-Nature-SHEEP-1.png?width=960&height=916&name=Second-Nature-SHEEP-1.png) ## Results Awareness of the brand, as measured by surveys conducted by Floor Focus Magazine, increased considerably. Invision went from being unranked to a top-10 listing among all manufacturers. Distribution increased dramatically and sales doubled in two years. Mindshare: Top 250 Design Firm Survey Invision Carpet Systems Rankings: ![Invision-Mindshare-Rankings](https://blog.fitzmartin.com/hs-fs/hubfs/FitzMartin_May2021/Images/Invision-Mindshare-Rankings.png?width=1806&height=580&name=Invision-Mindshare-Rankings.png)   ##### Share ![Rectangle 81](https://blog.fitzmartin.com/hubfs/Rectangle%2081.png) ### “Product roll out is huge for us . . . this project was a tremendous success!” #### Other Posts ## Discover More Insights, Thoughts, and Ideas ![](https://blog.fitzmartin.com/hubfs/cat_construction_lowangle.jpg) [HubSpot CRM Data Migration and Marketing Data Accessibility for a Multibillion-Dollar CAT Dealer](https://blog.fitzmartin.com/case-study/crm-data-migration-and-marketing-data-accessibility) ![](https://blog.fitzmartin.com/hubfs/database-iStock-1188511715.png) [Bridging Technology with Innovation - The HubSpot CRM and Blackbaud Integration](https://blog.fitzmartin.com/case-study/bridging-technology-with-innovation) ![](https://blog.fitzmartin.com/hubfs/TotalAddressableMarket_iStock-1367851585.png) [Unlock Your Market Potential with FitzMartin's Total Addressable Market (TAM) Analysis](https://blog.fitzmartin.com/case-study/tam-analysis) ![](https://blog.fitzmartin.com/hubfs/EmailJail_iStock-1178790062.png) [Avoid the Perils of Email Jail](https://blog.fitzmartin.com/case-study/hubspot-email-jail) ![](https://blog.fitzmartin.com/hubfs/HubSpotMigrationPartnership_iStock-1454520161.png) [FitzMartin's Seamless Website Migration with HubSpot CMS](https://blog.fitzmartin.com/case-study/hubspot-cms-website-integration) ![](https://blog.fitzmartin.com/hubfs/accounting-firm_iStock-1572946448.png) [Efficient Email Marketing Automation for a Top Five Accounting Firm in Alabama](https://blog.fitzmartin.com/case-study/email-marketing-automation) ![](https://blog.fitzmartin.com/hubfs/FinancialInstitution_iStock-482386504.png) [Enhancing CRM Visibility and Integrations for a Leading Financial Institution](https://blog.fitzmartin.com/case-study/crm-visibility-and-integrations) ![](https://blog.fitzmartin.com/hubfs/Classroom_iStock-901895864.png) [Integrating Custom Code into an Existing CRM Database](https://blog.fitzmartin.com/case-study/custom-code-workflow-integration-crm) ![](https://blog.fitzmartin.com/hubfs/LiftUpHomePage_scrnshot.png) [Enhancing Company Culture Online Through Custom Microsite Development on HubSpot](https://blog.fitzmartin.com/case-study/custom-microsite-development-on-hubspot) ![](https://blog.fitzmartin.com/hubfs/DALL%C2%B7E-A-detailed-and-colorful-illustration-representing-the-payments-industry-suitable-for-a-presentation-slide.jpg) [Migration CRM Data to a More Functional & Actionable Experience](https://blog.fitzmartin.com/case-study/crm-data-migration) View More Articles Are you ready to build something together? 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