Ignite | A B2B Marketing Blog

Sean Doyle

Recent Posts

Brand Refresh for Freshwater Land Trust

By Sean Doyle | March 29, 2016

In celebration of its 20th anniversary and the people, partners and places that have made its conservation work possible, the Freshwater Land Trust started off the next 20 years with a fresh look. The past few years have been monumental for the Land Trust, as its mission has grown in both scale and scope, while its role in the Birmingham community has increased in importance. It is vital that the FWLT marketing position continues to reflect its expanded mission. To that end, FitzMartin updated the Land Trust logo, specifically the typography, to give the mark a more modern, more energetic feel. The biggest reason for the change is FWLT increased effort to attract the next generation of conservationists, who represent the future of its organization.

CONTINUE READING

Posted in: Branding, Creative, small business, logo refresh, website refresh

Investment Plans Hold Steady

By Sean Doyle | March 23, 2016

 

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

Freshwater Land Trust Logo Refresh

By Sean Doyle | March 02, 2016

FitzMartin has been working with Freshwater Land Trust for years. Our team originally developed the first FWLT logo, and with the celebration of the organization’s 20th anniversary, we gave the logo a fresh new look. It was a pleasure working alongside Wendy Jackson and her passionate team on this project!

CONTINUE READING

Posted in: Branding, Creative, marketing

Slow Growth Expected

By Sean Doyle | March 01, 2016


A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

Cookies and wine???

By Sean Doyle | February 25, 2016

I love wine. I also love cookies. So really, when I saw the headline "We Paired Girl Scout Cookies and Wine and the Results Are Amazing" (byTracy Byrnes) I had to read it. You should too. Sometimes you read an article that you just have to acknowledge. This is one of those times. Seriously. That's all...just read it. Consider it homework...and if you are at the office, well, read it anyway. Then help out. The benevolent thing to do is buy some cookies, and some wine, call it a day!

CONTINUE READING

Posted in: Just for Fun

Slow Growth Expected

By Sean Doyle | February 09, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

Social Media Marketing: Living Up to the Hype

By Sean Doyle | February 02, 2016

 

CEOs and social media...it's not a pretty mix. Did you know that in 2012 only 16 percent of CEOs were actively participating in social media? Three years 80 percent of CEOs are now engaged in social media.

CONTINUE READING

Posted in: Social Media

Confidence sees first increase since July

By Sean Doyle | January 28, 2016

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
CONTINUE READING

Posted in: Data, B2B Sales, CEO

Rethink Social Media: Watch for Emerging Trends

By Sean Doyle | January 19, 2016

Primarily people think about social media an easy way to keep up with friends, to get news or information updates.Some more advanced users use it to communicate via a quick note via a Facebook chat, Snapchat, or Twitter. Certainly it is less intrusive than a call. However, it's, even more, important to pay attention to social media as a tool for improving your business. Even B2B firms can learn from this tools ability to aggregate opinions and trends.

CONTINUE READING

Posted in: Social Media, Social Media Trends, Twitter

Rethink Social Media: Customer Support

By Sean Doyle | January 14, 2016

My first conflict around social media came when a prospect reviewed my firm’s employee Facebook posts, posts that included updates on our production managers youngest child’s potty training accomplishments.

CONTINUE READING

Posted in: Social Media, outbound marketing, customer support