Ignite | A B2B Marketing Blog

Sarah Grace McDuff

Recent Posts

4 Tips for Responding to Negative Comments on Social Media

By Sarah Grace McDuff | June 23, 2016

 Social media’s interactive qualities allow for meaningful exchanges between potential leads and businesses. Yet there is always the possibility of negative interactions: a post discounting a product, a negative review, or a comment blaming a company for a problem. How can you respond to these negative comments in a productive, respectful way? This post will walk you through some helpful tips for successfully responding to difficult social media posts.


Posted in: Public Relations, Social Media, customer support

Instagram: The New Face of B2B Marketing?

By Sarah Grace McDuff | June 08, 2016

A recent report by TrackMaven showed that B2B companies who use social media receive their highest engagement ratios on Instagram. While LinkedIn, Facebook, and Twitter are the most popular platforms for B2B companies, Instagram is an open playing field with only 19% of B2B companies using the platform. Yet the data is staggering: the engagement ratio for B2B companies on Instagram (the average number of interactions per post per 1,000 followers) is 22.53, 20 times more than the engagement ratio for LinkedIn (1.09). If Instagram provides such high levels of engagement, why are so few B2B companies taking advantage of this social media platform?


Posted in: Branding, B2B Marketing, Social Media

The Rickwood Classic: A Time-Honored Birmingham Tradition

By Sarah Grace McDuff | June 02, 2016

















The FitzMartin team watches the Birmingham Barons play in the Rickwood Classic 

Since its inception in 1996, the Rickwood Classic has been a Birmingham favorite. Once a year, the Birmingham Barons travel back to the historic Rickwood Field, the oldest ballpark in the country, to play a game in celebration of Birmingham's baseball history.


Posted in: Just for Fun