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Kelsey Robinson

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What to do when your prospect doesn't understand what you do

By Kelsey Robinson | April 30, 2015

Is the Services Marketing Dilemma costing you business?

I took my car to be serviced a couple weeks ago.  When the mechanic had finished, he handed me an invoice of all the checks and changes he’d made. The problem is I have a very limited understanding of cars.  I can’t determine whether he actually repaired what he said he did; I have no way to know whether his work was sloppy or exceptional.  Unless my car breaks down on the way home from the garage, I assume that he did a good job. 
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Posted in: B2B Sales, B2B Marketing, Financial Services