Ignite | A B2B Marketing Blog

Charles Simpson

Recent Posts

New Business Development Training with Seyfarth Shaw

By Charles Simpson | May 12, 2016

New business development is an often difficult proposition for senior associates at large law firms. Of course, they face considerable demands on their time. Perfectionism used to be their ally back when they had adequate time to focus on one thing at a time and do it well (i.e. law school), but senior associates are usually spread too thin to embrace the fundamentals of new business development. Moreover, great attorneys tend to be introverted (not antisocial… there is indeed a difference).


Posted in: B2B Sales, Consulting, marketing, sales, new business development

Why You Need a Working Sales and Marketing Framework

By Charles Simpson | February 23, 2016




Wish you could tap into today’s brightest business minds? Please join our friend Vicki Briggs for an exclusive private advisory board forum: Monday, February 29, 2016 (4 p.m. - 6 p.m.)

At this event, you will have the opportunity to experience how a Vistage Peer Advisory Board can help you evaluate opportunities, gain new perspectives and discover a renewed sense of direction.

What is a Vistage Private Advisory Board? A Vistage Advisory Board starts with the premise


Posted in: CEO

The Next Big Thing for Marketing: a Duckbilled Platypus that can Play the Keytar

By Charles Simpson | January 29, 2015

Growing up, one of my favorite Disney attractions was the Country Bear Jamboree. I’ve always loved bluegrass. I’d also long loved animals. As a child, convincing me to watch an animatronic bear play a banjo was an easy sell. It was such a potent blend of two things I enjoyed. Most people feel the same way about peanut butter and chocolate, pizza and beer, and bacon with anything.

I’m also seeing similar levels of enthusiasm around the rise of the “Chief Data Officer” or “Chief Digital Officer” (CDO). Finally, information systems and marketing can combine forces seamlessly through a C-level manager that can bring all the disparate parts together. There’s such brilliance and potential in combining two things that are so incompatible! No more language barriers. No more silos. No more poorly defined IT requirements. No more competing for resources or finger pointing when things go hopelessly awry.


Posted in: Digital Marketing, B2B Marketing

Build Loyalty through Experiences Instead of Rewards

By Charles Simpson | November 14, 2014

In a few hours, I’ll hit the road for Athens, Georgia to enjoy a weekend of friends and football. There are few traditions I enjoy more than a fall day in Athens, particularly as the weather turns colder. The annual Georgia/Auburn game is a pageant of experiences: good friends, great food (and drink), beautiful weather and the suspense of a heated rivalry.

I’m a creature of habit, so I have a mental checklist of several things to do when I’m in Athens: a drink at Blue Sky, supper at Last Resort, and a nostalgic stroll through UGA’s North Campus. One tradition I’ve recently incorporated into my routine is a visit to this place: Onward Reserve.


Posted in: B2B Sales, B2B Marketing