Ignite | A B2B Marketing Blog

Women's Media Consumption Habits

By Mekelle Bess | April 08, 2015

Did you know women have a spending power of over $5 trillion in the United States? So how are brands marketing to women? A Meredith study, conducted by Insights in Marketing (http://bit.ly/1DQTaCb) on over 2,500 women ages 18-67, discovered more about women's preferred channels, digital preferences, and the kind of information they are most likely to share with friends and family. Interesting findings include the following:

-74% of women access the internet via laptop, 67% via smartphones

-Women are most likely to share funny things (57%) and personal photos and videos (55%), verses news stories (31%) or product and service recommendations (24%)

-80% of women said the main reason they look at the web is to view things on their own timeframe

-65% of women watch TV becuase it's relaxing

-When news first breaks, women go to an online newsite first (49%), followed by TV (35%)

-Women's favorite social media channel by far is Facebook (83%), followed by YouTube (58%)

With instagram being mostly a sharing platform for photos, I found it interesting that it wasn't ranked higher as a favorite social media channel, used at least once a week. It was far behind Facebook at only 33%.

Posted in: Digital Marketing

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