Ignite | A B2B Marketing Blog

By 2020, customers will manage 85% of their relationship without talking to a human

By Sean Doyle | April 25, 2015

In 1993, 0 searches were performed on the internet. No search engine existed yet; however a few catalogs of content were maintained by hand. Twenty years later, Google reported that more than 1,722,071,000,000 searches would occur in a one-year period. Today, even more. Stunning.

By 2020, customers will manage 85% of their relationship without talking to a human (Gartner Research). 

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Posted in: Search Engine Marketing, Data, B2B Sales

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PPC: Benefits, Objectives & Overcoming Challenges

By Lori Sullivan | July 21, 2014

In an October 2013 survey by Ascend2 of business leaders and marketing professionals, only 8% of those polled do not currently use pay-per-click advertising and have no plans to do so in the future.

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Posted in: Pay Per Click, Search Engine Marketing

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