In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?
“When do I get my marketing investment back?”
It’s neither an uncommon nor an unfair question. It’s one we get often in fact. It’s also a question we like. Business leadership should offer marketing ROI challenges. So where would I start? Before working on a marketing and business problem I want to start with another important number: Marketing Originated Customer %.