Ignite | A B2B Marketing Blog

It is time to hire a Marketing Manager: what is a good question to ask the candidate?

By Sean Doyle | October 15, 2015

Before you begin candidate searching, let me help you form some of the key questions that should be included in your interview questions. The answers to these key interview questions will reveal if a prospective marketing professional is right for your small to mid-sized business. These questions will offer you a guide to hiring leadership to make the marketing function at your company a valuable tool. They will also function if you are hiring a part time CMO or even an agency to help you. 

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Posted in: leadership, CEO, business leadership

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How most executives unintentionally undermine the marketing role and loose revenue in the process

By Sean Doyle | October 11, 2015

Marketing. Sales. Social Media. Digital Campaign. Lead Generation. Call to Action.

What emotions just stirred up?

These are words that are used often (or should be used often) in your strategic planning meetings, sales meetings, cash flow discussions… Do they leave you feeling uncomfortable and nervous because they are outside of your expertise but you know you should be doing something about them, you know they could have significant impact on your business? Or are they words that make you feel confident because you have experienced the significant impact of their effects on your business?

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Posted in: leadership, CEO

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