Ignite | A B2B Marketing Blog

Neuromarketing: Research For Advertising Success Installment Four

By Sean Doyle | August 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below. 

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Two

By Sean Doyle | July 24, 2017

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Three

By Sean Doyle | July 12, 2017

The first two post received great attention so we thought you might like more! Part 3:  In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.   

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research for Advertising Success

By Sean Doyle | July 12, 2017

I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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The Rickwood Classic: A Time-Honored Birmingham Tradition

By Sarah Grace McDuff | June 02, 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The FitzMartin team watches the Birmingham Barons play in the Rickwood Classic 

Since its inception in 1996, the Rickwood Classic has been a Birmingham favorite. Once a year, the Birmingham Barons travel back to the historic Rickwood Field, the oldest ballpark in the country, to play a game in celebration of Birmingham's baseball history.

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Posted in: Just for Fun

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Cookies and wine???

By Sean Doyle | February 25, 2016

I love wine. I also love cookies. So really, when I saw the headline "We Paired Girl Scout Cookies and Wine and the Results Are Amazing" (byTracy Byrnes) I had to read it. You should too. Sometimes you read an article that you just have to acknowledge. This is one of those times. Seriously. That's all...just read it. Consider it homework...and if you are at the office, well, read it anyway. Then help out. The benevolent thing to do is buy some cookies, and some wine, call it a day!

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Posted in: Just for Fun

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Land Aid 2015: interested in FREE tickets?

By Mac Logue | July 20, 2015

On July 31, one of our favorite clients is having an event at Avondale Brewery that you really need to plan on attending: Land Aid 2015 is a fantastic event to support the Freshwater Land Trust. The night will be headlined by Kopecky, an American Indie-rock band.

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Posted in: Just for Fun

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