Ignite | A B2B Marketing Blog

A Marketing Automation Technology (MAT) Primer

By Lori Sullivan | August 08, 2014

Dissecting the mystical powerhouse behind killer digital marketing ROI

Marketing automation is a technology used to simplify and automate repetitive marketing tasks across numerous digital channels. It creates huge efficiencies for marketing teams, so it’s no surprise that marketing automation has seen the fastest growth of any CRM-related product segment in the last five years.


Posted in: Digital Marketing, Inbound Marketing, Marketing Automation