Ignite | A B2B Marketing Blog

The Consumer Decision Journey: An Overview

By Sarah Grace McDuff | March 22, 2017

The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!

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Posted in: Inbound Marketing

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Account Service Intern, Summer 2016

By Lauren Litchfield | April 07, 2016

Position Title: Account Service Intern, Summer 2016

Position Type: Internship

Location: Birmingham, AL

Salary: Paid, Non-Exempt, Temporary

Hours: 25 hours minimum availability is required (M-F, between 8-5pm)

Contact: Anna Svarney (anna@fitzmartin.com). Please send a resume and a one-page cover letter, along with start-end dates and weekly availability to anna@fitzmartin.com. In your cover letter, please give us two reasons why you’re perfect for this job and two reasons why this job is perfect for you.

 

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Posted in: Digital Marketing, Inbound Marketing, B2B Sales, B2B Marketing, Consulting, hiring, internship, marketing, intern

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Mobile marketing. It’s a tricky world in that it looks easy and is accessible to everyone.

By Sean Doyle | April 27, 2015

Mobile marketing. It’s a tricky world in that it looks easy and is accessible to everyone. I roll my eyes when I see the internet marketing ads that promise a small company it can just built a simple website and buy ad words with success chasing on its heels. Yes, it is a powerful tool. No, it’s not easy as just buying some ads and keyword terms. Same goes for Linked in ads: Easy to buy. Not easy to get results.

Hiring the right partner is also relatively simple in theory, less so in practice. Ask a firm or person who you think might be able to help you to send one thing, a report.You need to see how...

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Posted in: Digital Marketing, Inbound Marketing, B2B Sales

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Top 9 Research Resources for Digital Marketers

By Lori Sullivan | February 04, 2015

If you are a digital marketer, then chances are you’ve found the vital need to become a good – no, an excellent – researcher. Sure, you know how to dig into pay-per-click conversion data, analyze website analytics until you go cross-eyed and do some mean calculations to determine bottom-line ROI, but a digital marketer’s job doesn’t stop there. 

As digital marketers, we have to place a huge emphasis on ongoing research. Ongoing is the keyword here. This research is a key job duty for anyone in the digital marketing world. Our digital marketplace changes every day, and we have to consistently learn and adapt to keep up with trends, updates and new developments in an effort to push forward and drive success. 

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Posted in: SEO, Pay Per Click, Digital Marketing, Inbound Marketing, B2B Sales, B2B Marketing, Social Media

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Using Social Media to Drive Lead Generation

By Lori Sullivan | December 04, 2014

There are countless motivations behind using social media for business. It’s a great way to connect directly with customers and prospects. It’s an excellent source for reputation management and customer service. It’s a powerful tool to utilize when promoting your own unique, valuable content.

Many businesses spend their time and money driving people to their social sites, attempting to build their following. They even use traditional marketing methods to drive traffic to their social sites. Building a following that is engaged with your products or services is extremely important, but to build solid social media ROI for your business, let’s take your social strategy one step further.

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Posted in: Digital Marketing, Inbound Marketing, Social Media

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Your Customers Are Getting Smarter (An Excerpt from Affect | A Newsletter by FitzMartin)

By Lori Sullivan | September 23, 2014

Our monthly newsletter, Affect, offers business-to-business sales and marketing insights, trends and helpful content that is applicable to your business. Check out an exerpt from the latest edition of Affect, written by our director of client growth, Charles Simpson.

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Posted in: Digital Marketing, Inbound Marketing, Content Marketing, B2B Sales

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Marketing Needs More Data Artists (An Excerpt from Affect | A Newsletter by FitzMartin)

By Lori Sullivan | August 22, 2014

Our monthly newsletter, Affect, offers business-to-business sales and marketing insights, trends and helpful content that is applicable to your business. In the latest edition of Affect, our director of client growth, Charles Simpson, outlines why data and data-driven decision making must be an integral part of your marketing department as well as how to spot the qualities of a "data artist" in your team members.

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Posted in: Digital Marketing, Web Analytics, Inbound Marketing, Data

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A Marketing Automation Technology (MAT) Primer

By Lori Sullivan | August 08, 2014

Dissecting the mystical powerhouse behind killer digital marketing ROI

Marketing automation is a technology used to simplify and automate repetitive marketing tasks across numerous digital channels. It creates huge efficiencies for marketing teams, so it’s no surprise that marketing automation has seen the fastest growth of any CRM-related product segment in the last five years.

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Posted in: Digital Marketing, Inbound Marketing, Marketing Automation

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