Ignite | A B2B Marketing Blog

How to Catch Vanity Metrics: What to Look For to Avoid Metric Mayhem!

By Sarah Grace McDuff | August 18, 2016

In today’s world of web analytics, measuring marketing and advertising efforts is easier than ever before. What was once considered guesswork can now be analyzed with quantitative data to provide solid reporting. But how can we know which metrics to measure?

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Posted in: Data, roi, marketing

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Strong Revenue and Profits Expected

By Sean Doyle | April 21, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Strong Revenue and Profits Expected

By Sean Doyle | April 19, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Renewed Job Growth

By Sean Doyle | April 14, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

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Posted in: Data, B2B Sales, small business, CEO

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Investment Plans Hold Steady

By Sean Doyle | March 23, 2016

 

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
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Posted in: Data, B2B Sales, small business, CEO

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Slow Growth Expected

By Sean Doyle | March 01, 2016


A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

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Posted in: Data, B2B Sales, small business, CEO

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Slow Growth Expected

By Sean Doyle | February 09, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

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Posted in: Data, B2B Sales, small business, CEO

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Confidence sees first increase since July

By Sean Doyle | January 28, 2016

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
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Posted in: Data, B2B Sales, CEO

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By 2020, customers will manage 85% of their relationship without talking to a human

By Sean Doyle | April 25, 2015

In 1993, 0 searches were performed on the internet. No search engine existed yet; however a few catalogs of content were maintained by hand. Twenty years later, Google reported that more than 1,722,071,000,000 searches would occur in a one-year period. Today, even more. Stunning.

By 2020, customers will manage 85% of their relationship without talking to a human (Gartner Research). 

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Posted in: Search Engine Marketing, Data, B2B Sales

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Marketing Needs More Data Artists (An Excerpt from Affect | A Newsletter by FitzMartin)

By Lori Sullivan | August 22, 2014

Our monthly newsletter, Affect, offers business-to-business sales and marketing insights, trends and helpful content that is applicable to your business. In the latest edition of Affect, our director of client growth, Charles Simpson, outlines why data and data-driven decision making must be an integral part of your marketing department as well as how to spot the qualities of a "data artist" in your team members.

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Posted in: Digital Marketing, Web Analytics, Inbound Marketing, Data

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