Ignite | A B2B Marketing Blog

How Better Writing Can Help You Sell More

By Mac Logue | April 28, 2015

Aristotle and Good Copywriting


Aristotle and the art of writing that sellsSo, does good writing sell?

In the world of business-to-business marketing, in particular complex industries like financial services, the short answer is of course yes. In fact, good writing sells exponentially more than poor or mediocre writing. But what is good writing?

Above all else, good writing is compelling. The trick is that there are an almost limitless number of ways to compel people to action. One sound way to prepare your argument follows the ancient science of rhetoric. It’s amazing that after thousands of years, the basic principles that Aristotle defined still apply to your business.


Posted in: Content Marketing, B2B Sales, B2B Marketing, Copywriting, Creative, Financial Services


No Magic Words

By Mac Logue | December 22, 2014

I ran across a sales and marketing article recently called The Ultimate List of Words That Sell. There is a good bit to like in their thinking though, as usual, I have opinions about these things. Most notably, there are no magic words that sell; these words are not a kind of pixie dust that magically closes a deal.


Posted in: Content Marketing, B2B Marketing, Copywriting