Ignite | A B2B Marketing Blog

New Business Development Training with Seyfarth Shaw

By Charles Simpson | May 12, 2016

New business development is an often difficult proposition for senior associates at large law firms. Of course, they face considerable demands on their time. Perfectionism used to be their ally back when they had adequate time to focus on one thing at a time and do it well (i.e. law school), but senior associates are usually spread too thin to embrace the fundamentals of new business development. Moreover, great attorneys tend to be introverted (not antisocial… there is indeed a difference).

CONTINUE READING

Posted in: B2B Sales, Consulting, marketing, sales, new business development

0

Impact the Consumer Decision Journey through Social Media

By Lauren Litchfield | May 10, 2016

Before making a purchase, over 70% of buyers conduct research by using social media. Overall we are reading that a buyer will use on average 5 digital sources other than your website to “check up” on you and your company. Interesting and actionable data.

A great resource to convert your prospects through the stages of the consumer decision journey is your social media content.

CONTINUE READING

Posted in: Digital Marketing, B2B Sales, B2B Marketing, Social Media, marketing, consumer decision journey

0

Strong Revenue and Profits Expected

By Sean Doyle | April 21, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Strong Revenue and Profits Expected

By Sean Doyle | April 19, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Renewed Job Growth

By Sean Doyle | April 14, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Account Service Intern, Summer 2016

By Lauren Litchfield | April 07, 2016

Position Title: Account Service Intern, Summer 2016

Position Type: Internship

Location: Birmingham, AL

Salary: Paid, Non-Exempt, Temporary

Hours: 25 hours minimum availability is required (M-F, between 8-5pm)

Contact: Anna Svarney ([email protected]). Please send a resume and a one-page cover letter, along with start-end dates and weekly availability to [email protected] In your cover letter, please give us two reasons why you’re perfect for this job and two reasons why this job is perfect for you.

 

CONTINUE READING

Posted in: Digital Marketing, Inbound Marketing, B2B Sales, B2B Marketing, Consulting, hiring, internship, marketing, intern

0

Investment Plans Hold Steady

By Sean Doyle | March 23, 2016

 

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Slow Growth Expected

By Sean Doyle | March 01, 2016


A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Slow Growth Expected

By Sean Doyle | February 09, 2016

A monthly survey measuring the sentiment of U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. Read more about the survey.

CONTINUE READING

Posted in: Data, B2B Sales, small business, CEO

0

Confidence sees first increase since July

By Sean Doyle | January 28, 2016

A MONTHLY SURVEY measuring the sentiment of  U.S. small-business owners and CEOs about the economy.Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by  Dr. Richard Curtin, University of Michigan.  Read more about the survey.
CONTINUE READING

Posted in: Data, B2B Sales, CEO

0