Ignite | A B2B Marketing Blog

Neuromarketing: Research For Advertising Success Installment Four

By Sean Doyle | August 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. See below. 

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Two

By Sean Doyle | July 24, 2017

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo. Just like marketing automation technology is creating huge strides in the efficiency and success of digital marketing, new technologies like fMRI scans and EEGs are helping the neuromarketing world gain results that directly impact the marketing world. Continuing in the series, check out what Jeremy has to say on the topic…

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research For Advertising Success Installment Three

By Sean Doyle | July 12, 2017

The first two post received great attention so we thought you might like more! Part 3:  In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses. In this third installment of the blog series, guest writer Jeremy Bagnall discusses neuroscience’s implications for the business world.   

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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Neuromarketing: Research for Advertising Success

By Sean Doyle | July 12, 2017

I recently met thinker and writer Jeremy Bagnall. He shared this report on the application of neuromarketing, and I was intrigued. The term “neuromarketing” has been thrown around a fair amount, and it only takes a glance at the exciting research coming from neuromarketing to understand that it’s a concept worth noticing. Jeremy Bagnall sheds some light on the subject with his report, which is a great introduction to the foundations of neuromarketing in the 21st century.

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Posted in: SEO, About FitzMartin, Consulting, Just for Fun, consumer decision journey

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New Location. New Signage.

By Lauren Litchfield | May 19, 2016

New signage matching our new office space is coming alive! The anticipation is killing us. A look at the final product to be revealed soon.

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It's Official

By Mac Logue | February 19, 2016

We're moving again, this time for good. Starting April 1, you'll find us on Central Avenue in Homewood (2917 Central Avenue to be precise). The building is called Central (not very ironically) but you'll know it as the Boutwell Studios building. Tons of work going on there right now, more to come on that front. 

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We are hiring an account executive

By Sean Doyle | October 13, 2015

FitzMartin is growing and has an opportunity for a full time account executive role.

The job is a great fit if you have worked in a marketing or advertising agency before and are looking for the chance to step into a role with serious, client-facing responsibility.

Are you open to be mentored by some of the best in the industry? Great. The best in our industry always want to learn more and we want to invest ourselves in our coworkers!

Can you demonstrate intelligence, professional accuracy, a warm and welcoming personality, an eagerness to serve others, inventive thinking, curiosity and interest to research and a love of writing? 

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A new view, a fresh perspective

By Mac Logue | March 13, 2015

They say change is the only constant. After 15 years in the Martin Biscuit Building, we've relocated up the street a few blocks to the Day Building, formerly the Pella Window Building, originally the White Swan Laundry Building. To be precise, we're at 2826 6th Avenue South, that's 6th Avenue between 29th and 28th Streets South. Our phone numbers and email contacts all remain the same.

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