Ignite | A B2B Marketing Blog

The Consumer Decision Journey: An Overview

By Sarah Grace McDuff | March 22, 2017

The way customers are buying is evolving, and the savy marketer knows that the best way to convert sales is to play by customers' rules: follow their journey to purchasing. The Consumer Decision Journey is made up of the six stages that potential customers experience throughout the process of buying. Knowing each of these stages allows your sales and marketing team to provide the right content at the right time to more effectively convert sales and help consumers who would benefit from your business. We've created an infographic that provides a clear and simple outline of the Consumer Decision Journey and the touchpoints where you can make the largest impact. Check it out below!


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To learn more about how to effectively tap into conversion points, take a look at our Sales Barrier Analysis whitepaper. 

Posted in: Inbound Marketing

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