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“Renewed focus will enhance FitzMartin’s legacy of helping business leaders achieve revenue goals”

By Mac Logue | November 23, 2015

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FitzMartin Business-to-Business Marketing Firm Shifts Focus

-Founders Take On New Roles-

BIRMINGHAM, AL- Sean Doyle and Randal Snook of FitzMartin will be focusing on new opportunities in the coming months. The Birmingham business partners who created their company over 20 years ago are shifting direction by creating two separate entities.

“FitzMartin is in the business of working with business leaders to generate new
revenue through sales process improvement, marketing consulting and implementation. Frankly, we help executives use the tools of sales and marketing in ways they never
thought possible,” said Sean Doyle, President of FitzMartin.

Doyle said that over the years working to help businesses around the country, he observed business typically not failing for a lack of ideas. They fail for a lack of revenue.

“FitzMartin’s renewed focus and use of digital tools, and even as a provider of marketing and sales software, will further enhance our legacy of helping businesses achieve revenue goals,” said Doyle.

Snook who is launching his own strategic, creative and brand development firm will focus on serving primarily business-to-business clients. He has retained several client relationships as he moves forward. More information about Snook’s new firm will be announced soon.

“Sean and I have worked together as a team for decades and have enjoyed watching the renaissance of the city of Birmingham,” said Snook. “We are both big thinkers and wanted to try something different during this chapter in our lives.”

Both Snook and Doyle say as they grow their base as two separate companies, they are looking to attract young motivated talent.

“We are growing a team with a desire to make a contribution to the lives of our people,” said Doyle. “FitzMartin has as a group set new internal goals to more deeply impact our clients’ ability to achieve personal goals through business success and even to become more deeply engrained in the fabric of Birmingham.”

In early 2016, FitzMartin will be launching a program where they will be offering two grants of cash, as well as sales and marketing leadership for startup entrepreneurs or impactful non-profit organizations looking to make their mark in the Magic City.

“In the past, FitzMartin has been hired by executives of business that are looking for control over their business, who say they have tried the “agency thing” and now are ready to do the heavy business lifting that true growth requires,” said Doyle. “We do not see this changing, we have already hired two MBA’s and have a team member in Atlanta to support our expansion efforts.”

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